Digital lifestyles mean new opportunities for contact lens prescribers

Digital device use is growing rapidly. In the 4 years from 2011 to 2015…

Smartphone ownership has nearly doubled1

Tablet computer ownership has more than quintupled1

 

Not surprisingly, as a result of the increasing use of digital devices:

 

  • 90% of adults use digital devices for 2 or more hours a day2
  • Over 50% of 18-29 year olds use digital devices for 9 or more hours a day2
  • 64% of adults say they do most of their reading on digital devices3
  • 70% use 2 or more digital devices at a time4

 

Yet 90% of patients do not talk with their eye care professional about digital device usage!5

 

That has to change. Especially now that you can prescribe Biofinity Energys™ to your sphere lens wearers.

 

Biofinity Energys™ are the only contact lenses in the world with Digital Zone Optics™ lens design - supporting wearers’ eyes, on-screen and off.

 

Find out more about Biofinity Energys, the lenses specifically designed for your patients’ digital lifestyles.

 

 

 

1. Anderson M. Technology device ownership: 2015. Pew Research Center. Available at: http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015. Accessed July 6, 2016.
2. YouGov. European eye fatigue study. April 2016.
3. American Optometric Association (AOA). 2015 American Eye-Q® survey results.
Available at: http://www.aoa.org/documents/newsroom/2015_AmericanEye-Q_surveyresults.pdf. Accessed July 11, 2016.
4. The Vision Council. Eyes overexposed: the digital device dilemma; 2016 digital eye strain report. Available at: https://www.thevisioncouncil.org/sites/default/files/2416_VC_2016EyeStrain_Report_WEB.pdf. Accessed July 11, 2016.
5. The Vision Council. “Eyes Overexposed: The Digital Device Dilemma: 2016 Digital Eye Strain Report.” Available at: http://www.thevisioncouncil.org/sites/default/files/2416_VC_2016EyeStrain_Report_WEB.pdf. Accessed March 10, 2016.